Burger King's "Burger Koin" Poll Sparks Crypto Speculation

Burger King ignited cryptocurrency speculation by polling its social media followers on the creation of a "Burger Koin." This follows the chain's previous acceptance of Bitcoin and Dogecoin in select locations. While follower reactions are mixed, the potential for a branded crypto coin is gaining traction.

The Poll That Started the Buzz

On March 29, 2025, Burger King UK's official X account posed a simple question: "Shall we make a crypto burger coin called Burger Koin?" The poll quickly generated diverse responses, showcasing both enthusiasm and skepticism.

Some users expressed excitement, while others voiced concerns about the current cryptocurrency market, including meme coins and scams. Nevertheless, the poll highlights Burger King's ongoing interest in cryptocurrency and digital trends.

Burger King's Crypto Journey

Burger King's exploration of digital currencies has been gradual. Beyond Bitcoin acceptance in locations across several countries (including France, the Netherlands, Germany, and Venezuela), its Brazilian branches have accepted Dogecoin. This 2021 initiative, while not replicated in the UK, generated considerable buzz within the Dogecoin community. Further engagement with the crypto community occurred in 2023, after a crypto trader highlighted Burger King's Paris Bitcoin adoption; the brand playfully responded, "We need DOGE."

A Competitive Landscape

While Burger King explores cryptocurrency, competitor McDonald's is actively engaging the metaverse. In Singapore, McDonald's launched "My Happy Place," a metaverse experience allowing users to create virtual burgers and participate in various activities. This collaboration with Bandwagon Labs aims to create a more interactive customer experience.