21Shares and the House of Doge have launched the world's first Dogecoin exchange-traded product (ETP), marking a significant step for both memecoin enthusiasts and institutional investors. Trading under the ticker symbol DOGE, the ETP is now live on the SIX Swiss Exchange.

This physically-backed ETP, officially endorsed by the Dogecoin Foundation, aims to connect traditional finance with the dynamic Dogecoin ecosystem. 21Shares President, Duncan Moir, described it as:

“The most direct and accessible way to gain exposure to the Dogecoin ecosystem.”

He emphasized Dogecoin's evolution from an internet meme to a significant cultural and financial force driving broader adoption.

Jens Wiechers, an advisory board member at House of Doge, added:

“Dogecoin was created to be a fun, accessible form of peer-to-peer money. Over the years, it has demonstrated real-world utility in payments, tipping, and charitable giving. For Dogecoin to reach its full potential as a global currency, institutional support and corporate partnerships are essential.”

This launch follows a February application to the U.S. Securities and Exchange Commission for a Dogecoin ETF by NYSE Arca. While that ETF, if approved, would track DOGE's price via CoinDesk’s DCX index, it would utilize cash settlements instead of direct DOGE holdings.

The Dogecoin ETP launch builds on 21Shares' recent European expansion, which included listing three new crypto-backed ETPs on Nasdaq Stockholm. This broadened 21Shares' presence as a leading issuer, expanding its reach across 11 major exchanges, including Nasdaq, Euronext Amsterdam, and the SIX Swiss Exchange. These new listings included the 21Shares Bitcoin Core ETP (CBTC), the 21Shares Solana Staking ETP (ASOL), and the 21Shares XRP ETP (AXRP).

This new Dogecoin ETP represents a significant commitment by 21Shares, suggesting that Dogecoin is maturing into a legitimate asset within the institutional crypto investment landscape.