Dogecoin’s corporate arm is executing a reverse merger to land on Nasdaq, leveraging a treasury of over 837 million DOGE and $50 million in investment capital to build a regulated, multi-product financial platform far beyond its meme-based origins.

Dogecoin’s corporate arm is executing a reverse merger to land on Nasdaq, leveraging a treasury of over 837 million DOGE and $50 million in investment capital to build a regulated, multi-product financial platform far beyond its meme-based origins.

According to a press release dated Oct. 13, House of Doge, the corporate arm of the Dogecoin Foundation, has entered into a definitive agreement to merge with Brag House Holdings, a Nasdaq-listed digital media company.

According to a press release dated Oct. 13, House of Doge, the corporate arm of the Dogecoin Foundation, has entered into a definitive agreement to merge with Brag House Holdings, a Nasdaq-listed digital media company.

The reverse takeover will see Brag House acquire House of Doge, forming a new publicly traded entity aimed at building a multi-revenue digital asset platform. Both boards unanimously approved the deal, which also brings a 20-year partnership with the Dogecoin Foundation and establishes the Official Dogecoin Treasury, now holding over 837 million DOGE.

The reverse takeover will see Brag House acquire House of Doge, forming a new publicly traded entity aimed at building a multi-revenue digital asset platform. Both boards unanimously approved the deal, which also brings a 20-year partnership with the Dogecoin Foundation and establishes the Official Dogecoin Treasury, now holding over 837 million DOGE.

You might also like: Binance coin price rises 9% as China Renaissance eyes $600M treasury

You might also like: Binance coin price rises 9% as China Renaissance eyes $600M treasury

Building Dogecoin’s institutional core

Building Dogecoin’s institutional core

The merger, anticipated to close early in 2026 pending shareholder approval, will install a seasoned financial executive at the helm. Marco Margiotta, the current CEO of House of Doge and a payments industry veteran, is slated to become CEO of the combined public entity.

The merger, anticipated to close early in 2026 pending shareholder approval, will install a seasoned financial executive at the helm. Marco Margiotta, the current CEO of House of Doge and a payments industry veteran, is slated to become CEO of the combined public entity.

Governance will see a decisive shift, with six of the seven board seats appointed by House of Doge, cementing its operational control. Brag House CEO Lavell Juan Malloy II will remain on the board and continue leading the Brag House vertical, which will function as an autonomous division focused on integrating Dogecoin into college gaming and sports.

Governance will see a decisive shift, with six of the seven board seats appointed by House of Doge, cementing its operational control. Brag House CEO Lavell Juan Malloy II will remain on the board and continue leading the Brag House vertical, which will function as an autonomous division focused on integrating Dogecoin into college gaming and sports.

According to the release, the combined company’s revenue model is designed to be multi-pronged. It aims to generate recurring income through a mix of advanced payment infrastructure, Dogecoin-denominated merchant services, proprietary data insights, licensing agreements, and extensive treasury management activities.

According to the release, the combined company’s revenue model is designed to be multi-pronged. It aims to generate recurring income through a mix of advanced payment infrastructure, Dogecoin-denominated merchant services, proprietary data insights, licensing agreements, and extensive treasury management activities.

Notably, the merger connects Dogecoin’s famously loyal, existing user base with Brag House’s targeted access to Gen Z, a demographic with an estimated annual spending power exceeding $350 billion.

Notably, the merger connects Dogecoin’s famously loyal, existing user base with Brag House’s targeted access to Gen Z, a demographic with an estimated annual spending power exceeding $350 billion.

To facilitate the deal, Brag House is expected to issue approximately 594 million shares of common stock, with the majority allocated to current House of Doge stockholders. This will make House of Doge the majority shareholder of the newly combined Nasdaq-listed entity.

To facilitate the deal, Brag House is expected to issue approximately 594 million shares of common stock, with the majority allocated to current House of Doge stockholders. This will make House of Doge the majority shareholder of the newly combined Nasdaq-listed entity.

Read more: BitMine reaches 3M ETH tokens in ongoing accumulation

Read more: BitMine reaches 3M ETH tokens in ongoing accumulation