21Shares Supports Launch of Official Dogecoin Treasury: A Giant Leap for Meme Coin Adoption

• 21Shares partners with House of Doge and CleanCore to launch the first official Dogecoin Treasury via a $175M PIPE deal.
• Proceeds will fund DOGE acquisitions for treasury reserves, enhancing yield and utility through exchange collaborations.
• Institutional advisors ensure transparent governance, building on 21Shares’ existing Dogecoin ETP for mainstream access.

In a groundbreaking move that bridges meme culture with institutional finance, 21Shares has announced its support for the inaugural official Dogecoin Treasury.

Partnering with the House of Doge the commercial arm of the Dogecoin Foundation and CleanCore Solutions (NYSE American: ZONE), this initiative marks a pivotal moment for Dogecoin’s evolution from a lighthearted cryptocurrency to a serious player in the global economy. The partnership, detailed in a recent press release, involves a private investment in public equity (PIPE) transaction where CleanCore will issue 175,000,420 Pre-Funded Warrants at $1.00 each, generating approximately $175 million in gross proceeds.

These funds will primarily be used to acquire Dogecoin (DOGE) as CleanCore’s core treasury reserve asset, with additional allocations for working capital and corporate purposes. This setup not only bolsters Dogecoin’s liquidity but also explores innovative yield opportunities, such as staking-like rewards through collaborations with major crypto exchanges.21Shares, renowned as the world’s largest crypto ETP provider with over $12 billion in assets under management, will play a key advisory role. Alongside House of Doge, they will guide strategic asset allocation, yield generation, and governance, ensuring transparency through regular institutional-grade reporting.

This builds on their earlier collaboration; in April 2025, 21Shares launched the first Dogecoin ETP endorsed by the Dogecoin Foundation, making DOGE accessible via traditional banks and brokers.

The treasury’s establishment is expected to accelerate Dogecoin’s institutional adoption. By integrating DOGE into corporate treasuries, it enhances its utility for payments, tokenization, and everyday transactions. Notable leadership shifts accompany the deal: Alex Spiro becomes Chairman of CleanCore’s Board, Timothy Stebbing joins as a director, and Marco Margiotta assumes the role of Chief Investment Officer.

Over 80 institutional investors, including heavyweights like Pantera, GSR, and FalconX, participated in the placement, underscoring strong confidence in Dogecoin’s future. As Web3 continues to mature, this treasury could set a precedent for other meme coins seeking mainstream legitimacy.Dogecoin, born in 2013 as a Shiba Inu-inspired joke, now boasts a market cap exceeding $15 billion. With endorsements from figures like Elon Musk and growing real-world applications, this treasury reinforces its transition “from meme to mainstream,” as highlighted in 21Shares’ promotional materials.This development arrives amid a bullish crypto market, with DOGE trading around $0.12. Analysts predict potential price surges as institutional interest ramps up, potentially driving broader adoption in DeFi and payments ecosystems.

Disclaimer: This article is for informational purposes only and does not constitute financial advice. CoinCryptoNewz is not responsible for any losses incurred. Readers should do their own research before making financial decisions.

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