Dogecoin ETF Launch and DOGE Treasury News Sparks Market Rally

The Dogecoin (DOGE) market is seeing new excitement from both individual and institutional investors. This comes amid the proposed launch of the Rex-Osprey DOGE ETF and DOGE treasury. Interestingly, DOGE’s price has risen nearly 10% from recent lows due to positive feelings and strong buying activity.

Growing Corporate Interest in DOGE

On-chain data also reveals that mid-sized investors are increasing their holdings of Dogecoin. Wallets holding between 1 million and 10 million DOGE have been buying more since August 25. 

Notably, the Rex-Osprey Dogecoin ETF allows institutional investors to enter the Dogecoin market more easily. 

This ETF provides a regulated way to invest in Dogecoin, eliminating the need to manage wallets or private keys. Financial institutions have been waiting for a compliant way to get involved in the meme coin market. Together, these changes are transforming how people invest in Dogecoin.

Meanwhile, CleanCore Solutions has started its $175 million DOGE treasury strategy. The company recently bought 285.42 million DOGE for about $68 million. This purchase is the first step in its plan to acquire 1 billion DOGE within 30 days. 

Furthermore, CleanCore aims to own 5% of all Dogecoin in circulation. The firm believes DOGE will be a valuable digital reserve asset and an important part of their investment strategy.

A Dogecoin Treasury Vehicle in the Making

Recall that Elon Musk’s long-time attorney, Alex Spiro, said that he is set to chair a new public company designed to raise $200 million for Dogecoin investments. This initiative would enable investors to have stock-market exposure to the popular memcoin without directly holding it.

The project is pitched to investors as a DOGE treasury entity, backed by House of Doge, a corporate group launched by the Dogecoin Foundation. 

It is worth noting that the effort is still in the early pitch stage. However, the plan is to establish a public company that will hold DOGE on its balance sheet, positioning it as a unique way for traditional investors to access the token.

Undoubtedly, the move comes amid a wave of firms turning themselves into crypto treasury companies. 

These businesses raise capital to buy and hold digital assets, mirroring strategies once reserved for Bitcoin-focused enterprises. DOGE, though less widely adopted than Bitcoin or Ethereum, has carved out a niche. Thanks to its active community and Musk’s frequent endorsements.

The Strategic Role of Dogecoin

Dogecoin, created in 2013 as a lighthearted payment system by software engineers Billy Marlus and Jackson Palmer, has evolved to become the eighth-largest cryptocurrency by market capitalization.

As reported by TheCoinRise, China-based pork processor turned Bitcoin miner Bit Origin has launched its crypto treasury by purchasing 40.5 million Dogecoin. This marked a significant pivot in its evolving business direction. Bit Origin’s CEO Jiang stated that the decision to adopt Dogecoin for its treasury was due to the token nearing an “inflection point” for micropayments. 

This is driven by renewed developer interest and broader institutional momentum toward tokenization.

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