Flora Growth Secures $401M PIPE, Taps 0G’s Heinrich as Chair

• Flora Growth raises $401M in strategic PIPE financing
• 0G Co-founder Michael Heinrich appointed Executive Chairman
• $0G and SOL to be adopted as reserve and treasury assets

Flora Growth Corp. (NASDAQ: FLGC) has announced a significant move to reshape its financial and strategic direction. The company secured a $401 million private investment in public equity (PIPE) financing, signaling strong investor confidence and a transformative phase ahead. This funding round is led by DeFi Development Corp., Hexstone Capital, and CSAPL.

This fresh injection of capital is expected to give Flora Growth the firepower to expand its operations and dive deeper into blockchain integration. The deal is scheduled to close on September 26, positioning the company for a rapid transition and enhanced liquidity.

0G’s Michael Heinrich to Take the Helm

As part of the strategic shake-up, Flora Growth will appoint Michael Heinrich, the Co-Founder of 0G, as its new Executive Chairman. Heinrich brings a tech-native leadership style and a deep understanding of decentralized systems, which aligns with Flora Growth’s evolving priorities.

His appointment signals a clear shift toward Web3 infrastructure and decentralized finance. Flora Growth appears poised to integrate innovative blockchain solutions not just in operations but also in its financial architecture.

Blockchain Assets Enter the Treasury

Flora Growth is also making a bold statement by selecting $0G as its primary reserve asset. This move mirrors the company’s growing confidence in blockchain-native assets as viable alternatives to traditional stores of value.

In addition, part of the company’s treasury will be held in Solana (SOL), further cementing its alignment with the crypto ecosystem. This decision echoes a broader trend among forward-looking companies that are diversifying their reserves with digital assets.

With this strategic overhaul—capital raise, leadership change, and crypto adoption—Flora Growth is signaling its ambitions to become more than just a cannabis company. It’s now stepping into the future of decentralized finance and digital economies.

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