Memecoins Take Center Stage in Crypto’s Latest Surge: Santiment

As Bitcoin's rally slows, the cryptocurrency market is witnessing a surge of interest in memecoins—volatile, often humorous tokens driven by speculation.

According to a May 1 blog post by Santiment's marketing director, Brian Quinlivan, online discussions about memecoins have reached their highest point in 2025, signifying a shift in investor sentiment from stablecoins to higher-risk ventures.

A Shift in Trader Mindset

Just two weeks prior, conversations centered on Bitcoin and layer-1 protocols, largely due to global market reactions. This focus has dramatically shifted. Quinlivan notes a "gamble-first mindset" among traders, suggesting a prioritization of short-term gains over long-term strategies.

Quinlivan further points out that while the overall crypto market increased by 10% in the past eight days, Bitcoin's rise was only 7%. This disparity indicates investors are moving profits from Bitcoin into riskier altcoins and memecoins, seeking amplified returns.

Dogecoin and Pump.Fun Fuel the Hype

Dogecoin has re-emerged as a prominent memecoin, fueled by multiple filings for DOGE-based ETFs in the United States. While the Securities and Exchange Commission's decision on these filings is postponed until mid-June, the anticipation has already boosted trader optimism. Dogecoin's social dominance has reached its highest level in almost three months, recovering from a significant April slump. This resurgence correlates strongly with Nasdaq's ETF-related announcements.

Decentralized platforms like PumpSwap and its parent company, Pump.Fun, are experiencing rapid growth. PumpSwap's monthly volume soared to $11 billion in April, a dramatic increase from $1.7 billion in March. Pump.Fun also saw a significant surge to $3.3 billion in April, partly due to its association with memecoin launches.

Challenges Remain

The memecoin frenzy hasn't been without setbacks. In March, investor enthusiasm waned following the unsuccessful launch of Libra (LIBRA), a cautionary tale highlighted by CoinGecko's Bobby Ong. However, the market's risk appetite remains strong—for now.

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