In a bold move that could reshape the memecoin investment landscape

Swiss crypto ETF giant 21Shares has filed with the U.S. Securities and Exchange Commission (SEC) for a spot Dogecoin ETF, aiming to open up one of the world’s most iconic cryptocurrencies to a new category of investors.

This marks a significant development in the memecoin investment landscape, with several firms now vying to launch the first such ETF in the U.S. Earlier this year, Grayscale and Bitwise submitted filings for the same purpose.

According to the filing, the proposed ETF will be listed on the New York Stock Exchange (NYSE) and will track the price of Dogecoin. Each share of the ETF will be equal to one Dogecoin, which is mined and maintained in a decentralized manner by a community of volunteers.

Highlighting the close-knit nature of the Dogecoin community, the filing mentions that any attempt to convert, copy, or distribute any portion of the original Dogecoin code will be immediately detected by the network.

The House of Doge, a corporate entity founded by the Dogecoin Foundation to promote the token’s mainstream adoption, has partnered exclusively with 21Shares for this initiative.

The move comes as the SEC faces pressure to approve more crypto products. Recently, the regulator’s Division of Corporate Finance issued a statement clarifying that meme coins like Dogecoin are not considered securities, removing a key obstacle for the first U.S. spot crypto ETF.

"We are honored to partner with the House of Doge in this endeavor to bring transparent and institutional-grade investment options to the market," said Duncan Moir, President of 21Shares.

"This initiative with 21Shares provides a regulated path for institutions to participate in and amplify the 'Dogecoin is Money' vision, while still honouring the community’s spirit," added Jens Wiechers, advisory board member at the House of Doge and co-executive director of the Dogecoin Foundation.

As traditional finance continues to intersect with internet culture, Dogecoin’s journey from a joke cryptocurrency to a Wall Street asset may soon reach another milestone.output: Swiss crypto ETF giant 21Shares has taken a bold step towards opening up one of the world’s most iconic cryptocurrencies to a new category of investors.

The firm has filed with the U.S. Securities and Exchange Commission (SEC) for a spot Dogecoin ETF, continuing a trend that began earlier this year with Grayscale and Bitwise submitting similar ETF filings.

21Shares, managing over $7 billion in assets, is entering this race with an exclusive partnership with the Dogecoin Foundation’s corporate entity, the House of Doge.

This strategic alliance grants 21Shares a potentially significant advantage in an emerging domain. The House of Doge, which recently filed to go public, champions the mainstream adoption of Dogecoin.

“We are honored to partner with the House of Doge in this endeavor to bring transparent and institutional-grade investment options to the market,” said Duncan Moir, President of 21Shares.

This move underscores the deepening institutional interest in a token often dismissed as a meme.

The Dogecoin Foundation’s endorsement could prove vital as the SEC assesses applications. Regulatory sentiment is shifting under the Trump administration, which has emphasized clarity over enforcement.

Recently, the SEC’s Division of Corporate Finance issued a statement clarifying that meme coins like Dogecoin are not considered securities, paving the way for approval of the first U.S. spot Dogecoin ETF.

"This initiative with 21Shares provides a regulated path for institutions to participate in and amplify the ‘Dogecoin is Money’ vision, while still honouring the community’s spirit," said Jens Wiechers, advisory board member at the House of Doge and co-executive director of the Dogecoin Foundation.

As traditional finance collides with internet culture, Dogecoin’s journey from a cryptocurrency founded on a joke to a Wall Street asset may soon reach another milestone—one ETF filing at a time.